Certified Data 360 Consultant v1.0

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Exam contains 65 questions

A Data 360 Consultant wants to use Data 360 Clean Rooms to collaborate with a partner.
Which statement is true regarding data security in this environment?

  • A. The provider must grant Modify All Data permissions to the consumer.
  • B. Both parties must move their data into a shared Amazon S3 bucket first.
  • C. PII is automatically decrypted for the consumer to ensure matching accuracy.
  • D. The data stays in its original location, and only the query results are shared.


Answer : D

After a predictive model is activated in Data 360, where are the resulting scores or predictions typically stored for use in segmentation?

  • A. Within the Audit Trail logs for security compliance
  • B. Directly within the source system (for example, Marketing Cloud or Sales Cloud) only
  • C. In a temporary CSV file available in the Setup menu
  • D. As an attribute on a related data model object (DMO)


Answer : D

Which statement about Data 360's Web and Mobile Application Connector is true?

  • A. The Tenant Specific Endpoint is auto-generated in Data 360 when setting the connector.
  • B. The connector schema can be updated to delete an existing field.
  • C. A standard schema containing event, profile, and transaction data is created at the time the connector is configured.
  • D. Any data streams associated with the connector will be automatically deleted upon deleting the app from Data 360 Setup.


Answer : A

What is a key requirement for a flow to be able to act on Data 360 data in near real time using a data action?

  • A. The flow must be a screen flow embedded on the record page.
  • B. The flow must be active and the user must have the Data 360 Marketing Admin permission.
  • C. The Data 360 home instance must be in the same Salesforce CRM org.
  • D. The data action must be mapped to a platform event that the flow is subscribed to.


Answer : D

An organization is just getting started with Data 360 and wants to demonstrate quick wins in order to build momentum for broader adoption.
Which business outcome should the organization prioritize?

  • A. Consolidating all partner and supply chain data into a single master management hub
  • B. Building a predictive platform to update dynamic segments every 30 seconds
  • C. Implementing a global data lineage system to calculate data quality scores and create audit reports for compliance teams across all business units
  • D. Improving customer service resolution times by giving support agents a 360-degree view


Answer : D

What is the main reason to use a secondary index on a data lake object (DLO)?

  • A. To increase the write speed of the ingestion pipeline
  • B. To enable efficient querying on non-primary key attributes
  • C. To transform raw data into a different data type
  • D. To compress the storage footprint of the raw data


Answer : B

A financial services firm specializing in wealth management contacts a Data 360 Consultant with an Identity Resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.
Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single unified profile to maintain personalized service and accurate financial advice.
Which Identity Resolution strategy should the consultant put in place?

  • A. Use multiple contact points without individual attributes in the match rules.
  • B. Configure a single match rule based on contact phone number.
  • C. Include a match rule that incorporates match on individual and contact point attributes.
  • D. Configure a single match rule with a single connected contact point based on address.


Answer : C

Which tool should users use to visualize and analyze unified customer data in Data 360?

  • A. Intelligence Reports Advanced
  • B. Salesforce CLI
  • C. Heroku
  • D. Tableau


Answer : D

Northern Trail Outfitters (NTO) is struggling with fragmented customer data across marketing, sales, and service systems. NTO decides to implement Data 360 to improve its customer strategy.
How does Data 360 primarily help NTO solve this business challenge?

  • A. It archives historical transaction records for 10 years to meet regulatory data retention requirements.
  • B. It provides a data security layer that encrypts sensitive information to ensure global GDPR compliance.
  • C. It creates automated weekly business intelligence dashboards to help managers forecast sales revenue.
  • D. It unifies data into a single profile to provide personalized experiences across all touch points.


Answer : D

A customer requests that their personal data be deleted.
Which action should the Data 360 Consultant take to accommodate this request in Data 360?

  • A. Use Consent API to request deletion of the customer's information.
  • B. Use Profile Explorer to delete the customer data from Data 360.
  • C. Use the Governance API call to delete the customer's information.
  • D. Use a streaming API call to delete the customer's information from the data lake object.


Answer : C

A Data 360 Consultant wants to display related engagement records from external systems on the Contact record page using a standard related list in Data 360.
What step must they complete before setting up the related list?

  • A. Ingest the data stream as a streaming connector.
  • B. Establish a relationship between the individual data model object (DMO) and the Engagement DMO.
  • C. Include the external engagement data in a calculated insight.
  • D. Enable the engagement data for segmentation.


Answer : B

A Data 360 Consultant needs to unify records from a legacy billing system and a CRM. Both systems use different internal IDs, but both store a common Customer_Tax_ID.
How should the consultant ensure these records can be matched in an identity resolution ruleset?

  • A. Map the Customer_Tax_ID from both systems to the Party Identification object with a consistent Identification Name.
  • B. Create a reconciliation rule that gives the CRM data stream a higher priority than the billing system.
  • C. Map both the billing ID and CRM ID to the Individual Primary Key field.
  • D. Configure a fuzzy match rule on the Individual object using the Customer_Tax_ID attribute.


Answer : A

Which data model subject area defines the revenue or quantity for an opportunity by product family?

  • A. Party
  • B. Engagement
  • C. Product
  • D. Sales Order


Answer : C

A predictive model has been built and deployed in Einstein Studio.
What is the standard method for a Data 360 Consultant to apply these predictions to a business process within Salesforce?

  • A. Manually export the CSV and re-import it into Service Cloud.
  • B. Embed the Einstein Studio URL into a Lightning component.
  • C. Use the Identity Resolution tool to merge predictions with Individual records.
  • D. Use the predict jobs feature or call the model via Flow Builder.


Answer : D

A customer has multiple data sources and needs to match and reconcile data about individuals into a single unified profile.
Which feature should the Data 360 Consultant recommend for the customer?

  • A. Identity Resolution
  • B. Data Consolidation
  • C. Harmonization
  • D. Data Cleansing


Answer : A

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Exam contains 65 questions

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